It's not just about wearing a lifejacket, but wearing it correctly.

 

Crewsaver, a leading lifejacket manufacturer, aimed to increase safety on the water by highlighting the importance of wearing a lifejacket correctly.

 

The #LifejacketSafe campaign used engaging stories to promote lifejacket use. Instead of typical marketing channels, the campaign featured a #LifejacketSafe newspaper filled with safety tips, guest articles, and games, emphasising the crucial role of worn and well-maintained lifejackets.