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Crewsaver 60th Anniversary Campaign

Crewsaver, inventors of the first inflatable lifejacket proudly celebrated its 60th anniversary. 

 

A milestone anniversary requires a marketing approach that stands out above the rest. Crewsaver designed and produced 60 limited-edition lifejackets, the Crewfit 180N Pro Diamond, embossed with a special edition “diamond” logo. 

 

At TheYachtMarket.com Southampton Boat Show, visitors enterd a daily competition at the Crewsaver stand to win one of these exclusive lifejackets.

 

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by Brand Seventeen.

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